Fireball Supply Co.
Boosting Engagement & Revenue with Fireball Email Marketing
Fireball Supply Co.
Boosting Engagement & Revenue with Fireball Email Marketing
Role
Brand & Product Lead
Scope
→ Email marketing design + copy
→ Campaign + lifecycle flow builds
→ Content calendar planning + scheduling
→ Motion + creative testing
→ Deployment in Klaviyo + MailerLite
Year
2021-2023
Email Marketing
Challenge:
Fireball had a growing brand presence but its email channel wasn’t reaching its potential. Campaigns were inconsistent, performance lagged, and there was no structured calendar to support product launches, limited drops, and community storytelling. Email needed to become a reliable revenue driver, not just a broadcast tool.
Solution:
I took ownership of Fireball’s email program end-to-end — from campaign calendar and content planning to design, copywriting, and scheduling. Using Klaviyo and MailerLite, I created branded templates, optimized lifecycle flows, and deployed campaigns that supported launches, sales, and community engagement. I also introduced motion and creative testing to keep content fresh and eye-catching in the inbox.
Results:
→ Av. Open rates grew from 10% → 38%
→ Av. CTR more than doubled from 2% → 4.8%
→ Email contributed ~25% of total Shopify site revenue in 2022
→ Established a consistent calendar and campaign process, making email a key driver of brand growth and community engagement
Project Goals:
→ Improve open + click performance through design + copy
→ Turn email into a key revenue driver for Fireball
→ Create community-driven campaigns around limited drops
→ Plan + manage campaign calendars for consistent output
→ Test motion + creative tactics to boost engagement
↓ Left: Created urgency with limited drops. Middle: Highlighted product features with bold, clear layouts. Right: Connected brand to community + culture through seasonal storytelling
Outcomes
Built a consistent email program, increasing frequency while boosting performance
Increased average CTR from 2% → 4.8%, with email contributing ~25% of site revenue (2022)
Grew average open rates from 10% → 38%
