To help Doom Sauce kick off, I was tasked with designing the product’s branding, as well as its simple, yet responsive mobile page. With its funky name and even funkier flavor, Doom Sauce needed a look that stuck in people’s minds. (So, the lightning bolt-jalapeño was born.)

This project spanned from branding to landing page design, including prototyping, wireframing, and hi-fidelity designs.