I led the design and creative direction for all of CBDfx’s email marketing—producing over 50 campaigns per month, plus automated flows and triggered journeys. I built and maintained a modular email system in Figma that kept production fast, scalable, and brand-consistent, supporting a constantly evolving product catalog and marketing calendar.

Beyond just shipping emails, I worked closely with the marketing team to concept campaign visuals, refine messaging hierarchy, and test variations that improved engagement. I also created supporting 360° assets across landing pages, paid media, and social, ensuring each campaign felt cohesive from inbox to checkout. Whether launching a new gummy or running a winback series, the goal was always the same: connect, convert, and move fast.

Client

CBDfx

Role

Senior Digital Designer

Scope

Modular email design system, branded templates, concept creation, 360° marketing assets, creative direction

Year

2024

Client

CBDfx

Role

Senior Digital Designer

Scope

Modular email design system, branded templates, concept creation, 360° marketing assets, creative direction

Year

2024

To support the volume and variety of campaigns, I created a modular email design system in Figma. It included scalable typography, color systems, and layout guidelines—ensuring consistency across CBDfx’s in-house, agency, and international teams.

The system helped cut production time, maintain visual clarity, and keep the brand’s voice sharp—even when producing at scale.

Designing brands and experiences that inspire and connect.

Designing brands and experiences that inspire and connect.

Designing brands and experiences that inspire and connect.