CBDfx
8-Figure Revenue Generated Through Email Campaigns + Flows
CBDfx
8-Figure Revenue Generated Through Email Campaigns + Flows
Role
Email Marketing Designer
Scope
→ Modular email design system
→ Campaign + lifecycle flow design
→ Motion & animation
→ 360° marketing assets (social + site banners)
→ Creative direction
Impact
Emails I designed were directly responsible for 8-figure revenue during my time at CBDfx.
Year
2023-2025
Email Marketing
Challenge:
CBDfx was rapidly launching new products and promos, but emails were inconsistent, slow to build, and not optimized for performance.
Solution:
I created a modular email design system in Figma + Klaviyo, making campaigns faster to produce while keeping the brand tight and scalable. I also rebuilt lifecycle flows (welcome, cart, post-purchase, winback) to function as revenue drivers, not just touchpoints. To boost engagement, I introduced motion/animation into key campaigns — bringing energy and helping products stand out in crowded inboxes.
Results:
Over two years, this system supported 50+ campaigns a month and helped make email responsible for over 8 figures in sales.
Project Goals:
→ Build campaigns faster without sacrificing creativity
→ Keep design consistent while staying visually fresh
→ Transform lifecycle flows into major revenue drivers
→ Integrate email with site, social, and paid campaigns
→ Enhance engagement through motion + animation
I built a modular system in Figma + Klaviyo, including typography, color, and layout guidelines. This cut production time and ensured consistency across 50+ monthly campaigns and lifecycle flows.
Outcomes
8-figure revenue contribution from campaigns + lifecycle flows
Lifecycle emails elevated from touchpoints to profit drivers
Campaign production time cut in half through modular system
