Client
CBDfx
I led the design and creative direction for all of CBDfx’s email marketing—producing over 50 campaigns per month, plus automated flows and triggered journeys. I built and maintained a modular email system in Figma that kept production fast, scalable, and brand-consistent, supporting a constantly evolving product catalog and marketing calendar.
Beyond just shipping emails, I worked closely with the marketing team to concept campaign visuals, refine messaging hierarchy, and test variations that improved engagement. I also created supporting 360° assets across landing pages, paid media, and social, ensuring each campaign felt cohesive from inbox to checkout. Whether launching a new gummy or running a winback series, the goal was always the same: connect, convert, and move fast.
To support the volume and variety of campaigns, I created a modular email design system in Figma. It included scalable typography, color systems, and layout guidelines—ensuring consistency across CBDfx’s in-house, agency, and international teams.
The system helped cut production time, maintain visual clarity, and keep the brand’s voice sharp—even when producing at scale.
