Sommelier-curated wine delivered to your door with just a text — no apps, no theatrics, no snobbery.

Anti is a passion project still under construction (you’re one of the first to know). It’s a wine club for the non-snobby, non-posh wine lover — the kind of person who enjoys a good bottle with friends and maybe learns a thing or two along the way. Each month, we text you a handful of sommelier-picked wines to choose from. Just reply with your pick, and boom — it’s on its way (ideally before your next dinner party).

Because my background is in branding, that’s where my brain went after coining this idea. I wanted to create a brand that’s bubbling with a fun, laid-back vibe — where even the texts feel like an invite to a good night. Anti is made for the millennial who’s planning a get-together and quietly dreads the wine aisle. It’s a shortcut to great wine, minus the gatekeeping.

That’s why everything about Anti — from the tone of voice to the way you order — is stripped of the usual wine-world pretension. We’ll give you a few fast facts to drop at dinner (if you want), and never guilt you for just picking the bottle with the fun label. It’s meant to help you live a lifestyle, without becoming the theateric, posturing slurrper we all dread.